Dhana-8.jpg

Dhana

Art Direction

 For a socially and ethically transparent clothing brand for kids, we [Fulcrum] wanted to express just that. A natural photo shoot that explored the unshakable curiosity that drives every child.

For a socially and ethically transparent clothing brand for kids, we [Fulcrum] wanted to express just that. A natural photo shoot that explored the unshakable curiosity that drives every child.

 In between mossy logs, towering trees, and rigid rock formations our objective was to let the kids be kids.   Climbing, running, wading in the streams, jumping in patch of mud, sliding down soft hillsides, and discovering small creatures in the grass.

In between mossy logs, towering trees, and rigid rock formations our objective was to let the kids be kids. 

Climbing, running, wading in the streams, jumping in patch of mud, sliding down soft hillsides, and discovering small creatures in the grass.

Dhana-6.jpg
Dhana_Portfolio_3-1.jpg
 Dhana clothing is ethically sourced, socially responsible and environmentally conscious, this natural setting was imperative for the collection’s photography.

Dhana clothing is ethically sourced, socially responsible and environmentally conscious, this natural setting was imperative for the collection’s photography.

Organic up close

Organic up close

The brand's natural materials called for product photography that expressed up close and personal shots.

Dhana-2.jpg
 And fun, child-like formations.

And fun, child-like formations.

Dhana-5.jpg