For a socially and ethically transparent clothing brand for kids, we [Fulcrum] wanted to express just that. A natural photo shoot that explored the unshakable curiosity that drives every child.
In between mossy logs, towering trees, and rigid rock formations our objective was to let the kids be kids.
Climbing, running, wading in the streams, jumping in patch of mud, sliding down soft hillsides, and discovering small creatures in the grass.
Dhana clothing is ethically sourced, socially responsible and environmentally conscious, this natural setting was imperative for the collection’s photography.
Organic up close
The brand's natural materials called for product photography that expressed up close and personal shots.
And fun, child-like formations.