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Art Direction
KRISTEN ARNOLD SPORTS NUTRITION
Client / Kristen Arnold
Year / 2020
Inspired by old Nike ads that displayed unapologetically bold headlines along with vibrant and outrageous colors of the 1980’s. Kristen wants her clients to thrive based on their personal needs require, not what societal norms dictate.
Her logo, a leaping tiger created with a balance of positive and negative by its stripes—without focusing on a single human body, but strength and focused athleticism.




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