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Art Direction

KRISTEN ARNOLD SPORTS NUTRITION

Client / Kristen Arnold  
Year / 2020

Inspired by old Nike ads that displayed unapologetically bold headlines along with vibrant and outrageous colors of the 1980’s. Kristen wants her clients to thrive based on their personal needs require, not what societal norms dictate.


Her logo, a leaping tiger created with a balance of positive and negative by its stripes—without focusing on a single human body, but strength and focused athleticism.

LOGO-kristenarnold-set-24.png
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