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Art Direction
FULCRUM
Client / Various
Role / Brand Designer
Independent
Year / 2011-Present
Internal project created for promotion of Fulcrum's blunt ethics. Handmade books and interactive cards carry the weight of this bold statement. Likeminded people are featured on the campaign site with their care.
We want to work with people who have dreams and ambition for good. Those who contribute to their community, who engage, who create solutions—not problems. The instinct in their gut is to do something despite the obstacles. Who want to make good happen.
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